Within an market centered on exclusives and limited editions, adidas took the possibility to show how their new flagship shop notion is for everyone. They pre-introduced a Swedish retail outlet opening inside a 360° interactive video clip – thus proving that adidas may be the go-to spot for all creative trailblazers, where ever they might live. The result? A environment broad audience attended the virtual flagship keep.
The ‘WeBubble’ cell application constructed on augmented truth designed shopping mall promoting innovation background in Turkey. Participating youthful/savvy digital site visitors, WB attracted this focus on towards the shopping mall, enriched purchaser experience, improved average duration of remain.
Everyday, an editorial workforce prepares information. The platform has released in Germany; Worldwide colleagues will acquire entry in late 2017.
With a layered media and influencer method, the buzz was currently rising months prior to the event. Due to strategic executed brand name encounter, media and influencer protection broke nationwide records.
In 2016 Kellogg redefined the positioning of its most bought cereal brand, Unique K, to attractiveness greater to fashionable Girls, specializing in their “internal strength”.
The EEA In this particular category honours PR & Comms jobs which creatively and efficiently integrate AI into an organisation’s World-wide-web existence – sophisticated chatbots or Digital assistants, advanced data Evaluation or other AI-pushed strategies.
In order to increase common consciousness, arouse enthusiasm and aid engagement, the corporate resolved to accentuate its PR activities on this subject matter along with companions.
The campaign get more info sparked Excitement and engagement within an unpredicted region; choosing a university in Sweden will likely be a dull and standardized approach that is considerably from thrilling.
This EEA category benefits superb communications in the sustainability and environmental industries.
The greatest communications strategies and initiatives from your vacation and tourism business might be recognised With this EEA category.
The greatest communications strategies and tasks through the finance sector might be recognised With this EEA group.
Swedish betting provider Oddset wished to give enthusiasts a completely new encounter when watching football around the TV. For the first time at any time, we launched “Biased sports commentators” – commentators who cheer on a similar staff as you.
And thereby elevate recognition in the Kavli Have confidence in´s support to deserving triggers all over the world. To show that it actually will make difference to help you - also by shopper consciousness
As the most important telecom service provider while in the Netherlands, KPN is accountable for quite a few services and products which will form our lives Later on.